Personal care covers a wide range of consumer products needed for maintaining personal hygiene, cleaning or for beauty and promoting attractiveness. This section of the web-site mainly focuses on well established brands in skin care.
According to Cosmetics Europe which is the personal care association, there are seven categories of cosmetics and personal care products. These are in no particular priority: oral care, skin care, sun care, hair care, decorative cosmetics, body care and perfumes.
Historically, we have used cosmetics for millenia. Some of the earliest examples include black charcoal as eye liner in ancient Egyptian cults. There isn’t someone who can claim never to have used a product for the purpose of cleaning or beauty. According to Cosmetics Europe, deodorant use is extremely pervasive. In the United Kingdom, about 94 per cent of women and 87 per cent of men use a deodorant. In France for example, 94 per cent of men and 98 per cent of women (all adults) use liquid shampoo. Those figures are unlikely to change much unless we alter our perception of cleanliness and beauty quite radically.
The Current Situation For Personal Care Products
In 2017, the total personal care market was $92 billion US Dollars which is a staggering amount according to the PMMI. Nowadays the personal care market is dominated by skin care. Some of the reasons for such demand comes from anti-aging and anti-acne products as well as body moisturisers and lotions. The next largest market segment are hair colour and colour cosmetics. In the USA particularly, cosmetics is mainly composed of mascara, nail polish, lip gloss and lipstick.
When it comes to men, we are not shy about using grooming products but it is still an untapped and open market for development entrepreneurs. The interest in grooming is increasing all the time especially on the professional front. Never before have there been so many products and options for hygiene. We can see men’s bath & shower products, deodorants, and skin and hair care as key growth areas.
The Age Perspective
The PMMI believes that millennials are the key customer base. These are the young populace that understand how to make full use of the online shopping experience as well as try out offline to understand more fully what personal care means to them. This group is also the most experimental which consolidates with age. The baby boomers know what they like and go with what works for them. No need to change habits of a life time.
Did you know that 70 per cent of consumers now search for and purchase beauty and personal products on Amazon according to Marketing Land.
As we age, our desire for different personal care products changes. It moves from cosmetics and beautifying products to ones which retain health and vigour especially with the skin. Anything that helps reduce the risk of disease, treats illness or retains skin health is a must. A number of preparations in particular are sought out:- specifically for acne treatment, cellulite reduction, stretch mark reduction, wrinkle removal, dandruff treatment, hair restoration, and eyelash growth.
What Of The Future ?
The Natural And Organic Personal Care Market
The natural and organic personal care market might be one of the biggest sectors to follow according to Technavio Research. Why ? A key driver is a rising demand for organic personal care products with naturally derived ingredients. This particular market will continue to accelerate growing at a Compound Annual Growth rate (CAGR) of over 10 per cent. In 2019, the year over year growth rate for 2019 is estimated at 10.3%. The natural/organic market will also enjoy incremental growth of $8.33 billion from 2018 to 2023. At the moment the market is concentrated with just a few players occupying the market share. The Americas generally will probably enjoy 38% of the growth.
The main market players are The Estee Lauder Companies, L’Oreal, Shiseido Company and The Clorox Company. These companies have all been launching a variety of products in this sector. Many of the vendors are interested in organically derived ingredients like marula, argan oil, almond oil and last but not least, coconut.
If you are interested in these brands then we have been creating a space on this web-site for all these brands.
The following brands can be checked out:-
Aveeno / Burt’s Bees / CeraVe / Clinique / Curls / dr. Hauschka / Elemis / Garnier / iS / Jason / L’Oreal Elvive / L’Oreal Men Expert / Lacura / Lagunamoon / Lavera / LilyAna Naturals / Maui / MooGoo / Nivea / Olay / Olivia / Origins / Pacifica / Pestle & Mortar / Phil Smith / Skin79 / SkinPro / Sukin / Talika / Viva Naturals / Yope / Woods of Windsor
Personal Care Organizations
There are some key organizations in the United States which act on behalf of the industry and indeed help other national bodies put the case for these products. The organization’s key messages are stated here.
The Consumer Healthcare Products Association (CHPA) is the 138-year-old national trade association representing the leading manufacturers and marketers of over-the-counter (OTC) medicines and dietary supplements. Every dollar spent by consumers on OTC medicines saves the U.S. healthcare system $6-$7, contributing a total of $102 billion in savings each year. CHPA is committed to empowering consumer self-care by preserving and expanding choice and availability of consumer healthcare products. www.chpa.org
The Personal Care Products Council (PCPC) which is based in Washington D.C. USA is the leading national trade association representing global cosmetics and personal care products companies. Founded in 1894, PCPCs approximately 600 member companies manufacture, distribute, and supply the vast majority of finished personal care products marketed in the U.S. www.personalcarecouncil.org
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Article Positioning And Writing
We regularly cover some of the scientific aspects of the formulations because they have direct relationships with food ingredients. Everybody wants information and one of our briefs is to provide this. Large organisations are also keen you should know what is in a product. Unilever nowadays has ingredient information on 3,000 home care and beauty & personal care products. That seems surprisingly a first given the age of transparency we now live in. There is plenty of information out there now and we hope that we are contributing in no small way to improving knowledge.
Very often the chemistry and nutrition of the skin is strongly associated if not linked to what we eat and often discuss these aspects in out articles. Please check out some of the references. You do not need a degree to understand some of the information but we hope that our offerings are simple and explained well enough to make informed choices about the products available.