Sports Nutrition

Branded sports nutrition products have notably increased in recent years. It is one of the most exciting and fast-moving areas of growth in the nutraceuticals arena.  Many of the prominent brands are accessible through various portals listed below.

The sector is worth $2.5 billion globally but there is still room for more sports nutrition businesses to make their mark.

The main driving force behind this spectacular growth is the ‘Millennial’ generation. This is the main demographic that sports nutritionists have largely been targeting. Here we look at those brands that have made their mark.

Optimum Nutrition

A top brand which offers a vast range of protein mixes, supplements, vitamins and other supplements. One of their most popular are the whey foods which are high protein mixes for muscle-building.


The brand launched in 2010 by husband and wife team Alan and Juliet Barratt. The couple only had £27 in the bank when they started their immensely impressive brand. They sold the business to Lion Capital for £72m  where it continues to grow.

Grenade is now one of the market-leading sports performance and active nutrition brands, incorporating a wide range of innovative, high-protein and low-sugar products.



Iron Labs Nutrition


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