Optimum Nutrition has a straightforward goal – to build muscle mass in the serious bodybuilder. It is part of the Glanbia Performance Nutrition portfolio along with BSN, Amazing Grass, Isopure, and a number of others. Glanbia itself has a revenue of $1.3 Billion based on 2017 figures with a 5% growth rate. They have also been adding private-label brands exclusively for Walmart and Amazon.
Stand Out Products From Optimum Nutrition
Whey Protein Formulation
The main features of their whey protein formulation are the following:-
- 24g protein serving per scoop
- Usually blended, stirred and shaken in water
- Ready dissolving formulation based on instantisation to help itdissolve easily into solution.
- High quality whey, pre-hydrolysed to help with rapid digestion and take up by the body
- Great range of flavours including Chocolate Peanut Butter
- Add to oatmeal, biscuits and cookies, brownies, yoghurt, milk or more to increase protein content and get a bigger boost !
- Rich in growth and recovery enhancing amino acids
- With added lactase and digezyme to help increase digestion in the gut.
- Ideal any time of day
- Low in fats (1g), sugar (1g) and total carbohydrates (3g) per serving
Generally, whey protein isolates are the ideal method of using the goodness of whey protein for generating fresh muscle mass after work-out. By using whey protein isolates as the principal protein source, Optimum Nutrition packs 24 grams of the purest, muscle-building protein per serving. If you are interested we have discussed the differences between whey protein isolates, concentrates and hydrolysates (see article).
Directions On Use:
- 100% Gold Standard Whey is best enjoyed first thing in the morning and/or during the 30 minutes just before or immediately after a training regime.
- Just mix one rounded scoop with 180-240ml of cold water in a shaker/blender or stir with a spoon.
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