Food labelling anywhere in the world is a constant source of controversy. One element is whether consumers and shoppers actually understand what is written on the label – what do the terms and numbers really mean ? In the light of new data about the nutritional content on labels and improving public understanding, the US Food & Drug Administration (FDA) published its proposals to address the issues just mentioned. These proposals publicized on the 27th February 2014 seek to improve upon the current design and content of the Nutrition Facts label (NFL) as it’s known.
The original design was deemed by many to be at times difficult to read and understand. Much more research has been conducted on nutritional values and how it should be expressed, since the early nineties, 1993 to be precise when regulations were brought in and when such labelling was first introduced. The consumer is also more savvy – more aware of what food is and how different types provide benefit. Not everyone is so up to date but the new proposals set out to build on the new data available and this improved consumer awareness.
Food labelling as in the UK is used by shoppers to provide critical information on nutritional content, diet and safety. A consumer research study noted that nutrition labelling is more avidly read now (IFC, 2013). There are Dietary Reference Intakes (DRIs), data of varying quality to access via social media and the more scientific evidence-based Dietary Guidelines. All these ‘pushes’ have led to demand to improve labelling.
IFIC (International Food Information Council Foundation) (2013) The 2013 Food & Health Survey: Consumer Attitudes Toward Food Safety, Nutrition, and Health.
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