LUNA Bars

What Are Luna Bars?

• LUNA Bars are a brand of snack/energy bars owned by Clif Bar & Company. A USA Based business.

• Founded in 1999, they were originally one of the first bars marketed especially toward women. 

• Now, there are several LUNA product lines: “regular” LUNA Bars, LUNA Protein Bars, and even some drinks. 

• According to LUNA/Clif, the bars are made from mostly plant-based and organic ingredients (like rolled oats and cocoa). 

• They’re non-GMO. 

• LUNA Bars are designed to be a snack, not a full meal replacement, at roughly ~200 calories per bar. 

Nutrition & Ingredients

• Protein: Most LUNA Bars have 7–9 g of plant-based protein. 

• Calories: Usually in the ballpark of 180–210 calories per bar. 

• Fat: There’s some fat in them — around 4–5 g in some flavors, according to WebMD. 

• Fiber: Varies, but not super high in all flavors. 

• Vitamins & Minerals: The bars include micronutrients like iron, calcium, folic acid, and vitamin D (this is part of what LUNA calls their “Core 4” for women’s health). 

• Sweeteners: They use things like brown rice syrup and cane sugar. 

• Protein Source: In regular LUNA Bars, the protein comes from soy. 

• Gluten: Many LUNA Bars are labeled gluten-free.

• No High-Fructose Corn Syrup: According to their labeling, LUNA Bars don’t include HFCS. 

Pros (What People Like About Them)

• Convenient: Easy to grab as a snack when you’re on the go.

• Balanced Nutrition: Decent mix of carbs, protein, and a bit of fat; not just a candy bar. 

• Plant-Based Option: For the regular bar, the protein is plant-based (soy), which can be good for vegetarians. 

• Non-GMO & Mostly Organic Ingredients: Good quality ingredients.

• Fortified with Key Nutrients: They include vitamins/minerals that are especially relevant for women (iron, folic acid, etc.). 

• Gluten-Free Options: Helpful for people with gluten sensitivity (though, like all foods, checking the label is important). 

Who Are LUNA Bars Good For?

• People looking for a portable snack that’s more nutritious than a candy bar.

• Vegetarians (especially for the non-protein line) because of the plant-based protein.

• People who want some extra micronutrients (like iron or folic acid) in their snack.

• Anyone who needs a mid-day pick-me-up or on-the-go energy but doesn’t want a super heavy bar.

They’re less ideal for:

• People on very low-carb / keto diets.

• Those looking for very high-protein bars (for serious muscle-building).

• People who don’t like soy (for the original line) or dairy (for the protein line).

Brand & Values

• LUNA is part of Clif Bar & Company. 

• Clif emphasizes sustainability: LUNA bars use some organic ingredients, and the company talks about organic farming and responsible sourcing. 

• There’s a cultural / community aspect: LUNA supports LUNAFEST, a women’s film festival. 

Bottom Line

LUNA Bars are a well-known, mainstream snack bar that tries to straddle the line between “treat” and “healthy snack.” They’re not perfect, but for many people, they hit a sweet spot (literally) for taste + nutrition + convenience.

If you tell me what you care most about (e.g. “I want a bar with very high protein,” or “I want low sugar,” or “I prefer only plant-based ingredients”), I can help you decide whether LUNA Bars are a good choice for you, or suggest alternatives.

Stand-Out Products

 [1] LUNA Bar – Variety Pack – 6 Flavors – Snack Bars

Purchase This Product (USA only)

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Nutritional and Guideline Daily Amounts (GDAs) information are based on the typical composition of the product. Guideline daily amounts are those for a typical adult (men and women).