Clif Bar (USA)

Clif Bar & Co. are one of the iconic brand bars from the USA with outlets now around the world. They’ve been at the forefront for many years of energy and nutrition bar development and are targeted at those of us leading physically active lifestyles. It is fair to say given the calorific content that they are not intended as diet bars nor as meal replacement bars.

History Behind Clif Bars

In 1992, Gary Erickson developed his first bar product in answer to the very poorly flavoured offerings available at that time. It’s very much in line with the California healthy eating revival of the time (the business is based in Berkeley of that state). The branding including the packaging is very much in line with a lower profile coupled to quality of ingredients. They claim at least 70% organic ingredients. the web-site is informative with plenty of data to support the use of the product. Many of the ingredients have particular benefits associated with them. As with all energy bars its advisable to drink plenty of water as such a calorific load can have quite an impact on gut flora and fauna.

One of the features I would like to see is knowledge relating to weight loss and maintenance, rather than just energy provision. Energy bars are nowadays also seen rather counter-intuitively as weight management products and a number of competitor brands have bars for satiation by a creating a feeling of fullness.

The Builders bar in some instances contain 20g protein per serving which is substantial and as the name suggests is ideal for muscle development. The business also have products in the specific women’s category with their Luna brand.

The Ideals Of the Clif Bars

All the bars are designed for sustained energy. They deliver plenty of protein, fibre and carbs to sustain that claim. It makes for the perfect energy snack for any time before and after some major activity. All the bars contain very wholesome ingredients. We can find a variety of non-GMO ingredients which includes nuts, dried fruits, organic rolled oats and real chocolate.

Clif Bar Flavours

The current flavours are:-Blueberry Bliss, Caramel Walnut Brownie, Chocolate Cupcake, Chocolate Dipped Coconut, Chocolate Peppermint Stick, Lemonzest, Nutz Over Chocolate, S’Mores and White Chocolate Macadamia. These tend to change with consumer tastes and its worth checking the Luna web-site as there are other variants to choose from.

Please note this page contains links to our affiliate marketing partner. Please read our affiliate disclosure.

Purchase your Clif Bar products here



Clif Bar manufactures its products in the USA. Twin Falls, Idaho is one of their principal sites where they manufacture Clif Bars and Clif Kid ZBars.

Stand-Out Products

(1) Clif Bar – Energy Bar – Chocolate Chip


CLIF BAR - Energy Bar - Chocolate Chip - (2.4 Ounce Protein Bar, 12 Count)
Image c/o Clif Bar

A bar which has a striking freshly baked chocolate chip cookie flavour and to some extent texture too. The second most popular bar in their range.


Organic Brown Rice Syrup, Organic Rolled Oats, Soy Protein Isolate, Organic Cane Syrup, Organic Roasted Soybeans, Rice Flour, Cane Sugar, Unsweetened Chocolate, Organic Soy Flour, Organic Oat Fiber, Organic High Oleic Sunflower Oil, Cocoa Butter, Barley Malt Extract, Sea Salt, Natural Flavors, Soy Lecithin, Organic Cinnamon. VITAMINS & MINERALS: Dicalcium Phosphate, Magnesium Oxide, Ascorbic Acid (Vit. C), DL-Alpha Tocopheryl Acetate (Vit. E), Beta Carotene (Vit. A), Niacinamide (Vit. B3), Ergocalciferol (Vit. D2), Thiamine Mononitrate (Vit. B1), Pyridoxine Hydrochloride (Vit. B6), Riboflflavin (Vit. B2), Cyanocobalamin (Vit. B12).

Purchase this bar here.

(2) Clif Bar – Energy Bar – Crunchy Peanut Butter

Clif Bar Crunchy Peanut Butter
Image c/o Clif Bar

Currently the leading bar in Amazon grocery circles. The flavour is distinctly a peanut although slightly cookie like in texture.


Organic Brown Rice Syrup, Organic Rolled Oats, Organic Cane Syrup, Organic Peanut Butter, Organic Roasted Soybeans, Soy Protein Isolate, Peanuts, Peanut Flour, Rice Flour, Organic Soy Flour, Organic Oat Fiber, Natural Flavors, Sea Salt, Barley Malt Extract. VITAMINS & MINERALS: Dicalcium Phosphate, Magnesium Oxide, Ascorbic Acid (Vit. C), DL-Alpha Tocopheryl Acetate (Vit. E), Beta Carotene (Vit. A), Niacinamide (Vit. B3), Ergocalciferol (Vit. D2), Thiamine Mononitrate (Vit. B1), Pyridoxine Hydrochloride (Vit. B6), Riboflflavin (Vit. B2), Cyanocobalamin (Vit. B12).


Product Information

While every care has been taken to ensure this information is correct, grocery products with the affiliate marketing partners are regularly being improved and nutritional content may change. We would therefore always recommend that you do not rely solely on this information and check product labels.

The images prepared by the affiliates are prepared for illustration and information purposes only. On occasion, the packaging may differ from that shown.

Nutritional and Guideline Daily Amounts (GDAs) information are based on the typical composition of the product. Guideline daily amounts are those for a typical adult (men and women).

Safety Warning

Allergen statement: contains soy. May contain traces of dairy, peanuts, wheat, and tree nuts. We source ingredients that are not genetically engineered. This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings.

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