Clif Bar & Co. are one of the iconic brand bars from the USA with outlets now around the world. They’ve been at the forefront for many years of energy and nutrition bar development and are targeted at those of us leading physically active lifestyles. It is fair to say given the calorific content that they are not intended as diet bars nor as meal replacement bars.
In 1992, Gary Erickson developed his first bar product in answer to the very poorly flavoured offerings available at that time. It’s very much in line with the California healthy eating revival of the time ( the business is based in Berkeley of that state). The branding including the packaging is very much in line with a more lower profile coupled to quality of ingredients. They claim at least 70% organic ingredients. the web-site is informative with plenty of data to support the use of the product. Many of the ingredients have particular benefits associated with them. As with all energy bars its advisable to drink plenty of water as such a calorific load can have quite an impact on gut flora and fauna.
One of the features I would like to see is knowledge relating to weight loss and maintenance, rather than just energy provision. Energy bars are nowadays also seen rather counter-intuitively as weight management products and a number of competitor brands have bars for satiation by a creating a feeling of fullness.
The Builders bar in some instances contain 20g protein per serving which is substantial and as the name suggests is ideal for muscle development. The business also have products in the specific women’s category with their Luna brand. The current flavours are:- Blueberry Bliss, Caramel Walnut Brownie, Chocolate Cupcake, Chocolate Dipped Coconut, Chocolate Peppermint Stick, Lemonzest, Nutz Over Chocolate, S’Mores and White Chocolate Macadamia. These tend to change with consumer tastes and its worth checking the Luna web-site as there are other variants to choose from.
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Clif Bar manufactures its products in the USA. Twin Falls, Idaho is one of their principal sites where they manufacture Clif Bars and Clif Kid ZBars.
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Nutritional and Guideline Daily Amounts (GDAs) information are based on the typical composition of the product. Guideline daily amounts are those for a typical adult (men and women).