Barebells (Sweden)

What Is Barebells?

  • Barebells is a functional foods brand focused on making high-protein snacks that “never compromise on flavour.” 

  • They were founded in 2016 in Sweden. 

  • Their parent company is Vitamin Well Group, which is known for healthy drinks and snacks. 

  • Their headquarters is in Stockholm. 

  • Barebells currently has a global presence — their products are available in around 40 markets. 

What Do They Make?

Barebells’ product line is fairly broad within the “protein snack” category:

  • Protein Bars: Their core product. They offer a variety of flavors and styles. 

    • Examples:

      • Barebells Cookies & Cream Protein Bar

      • Barebells Caramel Cashew Protein Bar

      • Barebells Hazelnut Nougat Protein Bar

      • Barebells Crispy Nougat Protein Bar

      • Barebells Birthday Cake Protein Bar

      • Barebells Wild Cherry Protein Bar

  • Soft Protein Bars: Slightly different texture, more like a soft candy bar. 

    • Example: Barebells Soft Protein Bar (Salty Peanut Caramel)

    • Another flavor: Barebells Minty Chocolate Soft Bar

  • Protein Milkshakes / Drinkable Meals: Beyond just bars, they make on-the-go high protein drinks. 

Brand Philosophy & Positioning

  • Taste-First Approach: One of their big selling points is that their products taste like treats, not just “healthy” bars. 

  • High Protein, No Added Sugar: Their bars generally offer 20 grams of protein per bar (or close, depending on the product) and claim “no added sugar” on many items. 

  • Sustainability: According to their site, they put some emphasis on packaging recyclin. 

  • Partnerships: For example, they partnered with the Swedish Football Association — Barebells becomes the official protein-bar supplier for national teams. 

Recent Developments

  • Barebells launched a Peanut Butter flavor bar, which includes crunchy peanut pieces, and maintains their typical 20 g protein / no added sugar profile. 

  • They introduced a UK-exclusive “Crispy Nougat” bar to align with UK food guidelines (HFFS-compliant). 

Pros:

  • Very dessert-like taste — for many people, Barebells bars don’t feel like “just a protein bar.”

  • Good protein content for a snack.

  • Wide variety of flavors, including some bold ones like “wild cherry.”

Who Is Barebells For?

  • People who want a treat but also want to boost their protein intake.

  • Those who prefer tasty, dessert-like snacks over more bland or “healthy but boring” protein options.

  • Active individuals who need on-the-go protein (post workout, snacking between meals).

  • People who are okay with functional foods that use sweeteners, rather than sticking only to “whole food” snacks.

Stand-Out Products

[1] Barebells Protein Bars Variety Pack

Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars -...

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Product Information

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Safety Warning

Allergen statement: contains soy. May contain traces of dairy, peanuts, wheat, and tree nuts. We source ingredients that are not genetically engineered. This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings.

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