Amazing Grass

Amazing Grass is a plant-based nutrition company which offers the customer its signature “Protein SuperFood” line.

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Amazing Grass™, offers plant-based, whole-food powdered supplements and nutrition bars. At the core of its offering is the Protein SuperFood line. All their products are characterised by being grain-free, paleo friendly, and can be enjoyed alone with water, added to a smoothie or non-dairy milk made from almond, cashew or coconut. They are also non-GMO, dairy and gluten-free. Pea protein is sourced from their own fields and now represents an important non-gluten source.

The business was founded in 2002 on the philosophy of whole-food combined with sensible farming and harvesting of foods. The creators were Todd Habermehl and Brandon Bert. Combine edible grasses with essential fatty acids, antioxidants and other components to make a completely healthy nutritious product.

What About The Green Superfood From Amazing Grass?

 Amazing Grass - Green Superfood Green Superfood is one of their most popular blends which thoughtfully combines their alkalizing farm-fresh greens with wholesome fruits and vegetables. Total nutritious it is a great way to start the day. The business claims that their product contains more organic greens than any other ‘greens’ blend. Its is certified organic by CCOF, Gluten Free, No Sugar Added, Plant Based, Non GMO and Kosher. One full scoop gives you two servings of their product.

It is worth noting that not all these ‘green’ food products are ideal when served on their own. They are an acquired taste. The recommended serving suggestion is to mix the powders into any meaningful beverage such as a fruit juice to get the full benefits of flavour and nutrition.

The product contains a full range of green ingredients including wheat grass, barley grass, alfalfa, spirulina alga, spinach, chlorella and broccoli. The antioxidants are acai, maca, carrot, beet, raspberry, rose hips, pineapple, green tea and acerola cherry. The EFA Fiber blend is flax seed powder with pectin. A digestive enzyme and active culture pre & probiotic blend is added inlcuding fructooligosaccharides from chicory root, lactobacillus acidophilus, alpha- and beta-amylase, protease, lipase, lactate and cellulase. Just about everything esxcept the kitchen sink !

The Key Ingredients !

Alfalfa is a plant full of chlorophyll, calcium, some fibre and protein. It has been used in herbal medicine to treat blood problems, reduce cholesterol, alleviate prostate troubles and help with digestion.

Beet or beetroot is a fantastic root vegetable with a high content of B-vitamins and claimed to have both anti-inflammatory benefits. Also claimed to reduce blood pressure (see a great scientific review on this vegetable by  Clifford et al., 2015).

Spirulina is a blue-green algae, a cyanobacterium which fast becoming a key dietary source of protein along with vitamin B12 and iron. It was even used as food by astronauts on the space exploration missions ! MedlinePlus gives you the low down on this ingredient.

All their products have eye-catching designs giving great on-shelf visibility. The messages are clear and meaningful.